Our Story

Hey,

I’m Kylie — occasional swimmer, gym-goer, and proud owner of the driest front car seat cover ever

As I entered my "come on fifty, I'm ready for you" era, I found myself doing all the things — swimming, gymming, and living life at full tilt. But every session ended the same way: with a soggy towel (or three) tossed across my car seat.
One under the headrest, one on the base, one still wrapped around me... my car was basically a mobile linen cupboard.
And yet, my seat was always damp.

I needed something better.
A seat cover that could actually keep up with real life — waterproof, non-slip, washable, quick to fit, great quality, and (most importantly) comfy.

So I decided to create it.

Towel Society was born from the simple idea that your lifestyle deserves better. Our original Waterproof car seat towel is just the beginning — the first in a growing range of functional, no-fuss towel products your life never knew it needed.

Thanks for being part of the ride.
We’re only just getting started.

Soak it up with us.